Aug 23, 2019  
2019-2020 Catalog/Student Handbook 
  
2019-2020 Catalog/Student Handbook

AGR 232 - Professional Selling for Agribusiness


3 credit(s)
Explores sales and marketing careers in the agricultural industry. Analyzes customer’s personality profile and needs to formulate an effective value-based sales presentation. Covers psychology of personality styles, buyer motivation, and conflict resolution. Researches agriculture customers and products to make a realistic sales call with actual sales professionals. Lecture 3 hours per week.