May 04, 2024  
2021-2022 Catalog/Student Handbook 
    
Catalog Navigation
  Catalog Home
  President’s Message
  Academic Calendar
  Mission Statement
  Accreditation
  General College Information
  College Policies
  Programs of Study
  Description of Courses
  Admission to the College
  Registration and Course Information
  Academic Expectations and Grading
  Graduation and Transcripts
  Changes in Regulations
  Student Development Services
  Financial Aid and Scholarships
  Student Handbook
  Student Conduct
  State and Local Organizations, Administrators, Faculty and Staff
  General Education Elective Course Selection
HELP
2021-2022 Catalog/Student Handbook [ARCHIVED CATALOG]

MKT 100 - Principles of Marketing

3 credit(s)
Prerequisite(s): demonstrated proficiency on the placement examination or successful completion of ENF 1  or ENF 2 .
Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing. This is a dual enrollment course. Lecture 3 hours per week.