Nov 21, 2024  
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2019-2020 Catalog/Student Handbook [ARCHIVED CATALOG]

AGR 231 - Agribusiness Marketing, Risk Management, and Entrepreneurship

3 credit(s)
Covers marketing techniques required to create an effective marketing plan addressing product, price, place, promotion, and people considerations of an agribusiness. Emphasizes unique aspects of agricultural products and risk management including price fluctuations and biosecurity. Projects explore entrepreneurship and creative marketing plans for a proposed farm or agribusiness. Lecture 3 hours per week.