MKT 100 - Principles of Marketing

3 credit(s)
Prerequisite(s): demonstrated proficiency on the placement examination or successful completion of ENF 1 or ENF 2.
Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing. Lecture 3 hours per week.