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2021-2022 Catalog/Student Handbook 
    
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2021-2022 Catalog/Student Handbook [ARCHIVED CATALOG]

AGR 232 - Professional Selling for Agribusiness

3 credit(s)
Explores sales and marketing careers in the agricultural industry. Analyzes customer’s personality profile and needs to formulate an effective value-based sales presentation. Covers psychology of personality styles, buyer motivation, and conflict resolution. Researches agriculture customers and products to make a realistic sales call with actual sales professionals. Lecture 3 hours per week.