MKT 110 - Principles of Selling

3 credit(s)
Prerequisite(s): demonstrated proficiency on the placement examination or successful completion of ENF 1 or ENF 2.
Presents a fundamental, skills-based approach to selling and relationship building. Emphasizes learning effective interpersonal communication skills in all areas of the sales process through skill-building activities. Examines entry-level sales careers in retailing, wholesaling, services and industrial selling. This is a dual enrollment course. Lecture 3 hours per week.